Sounds like a good idea at first, but... Who did we pay for TV content prior to cable/satellite? No one. You bought the hardware and thereafter the content w

Sounds like a good idea at first, but... Who did we pay for TV content prior to cable/satellite? No one. You bought the hardware and thereafter the content was all free, supported by ads. Cable access providers promised ad-free content, so people paid for it. Paying the access provider worked well. So well that it mostly wiped out the ad-supported over-the-air competition and left the cable cos as monopolies. Which enabled them to raise their prices and become filled with ads. While controlling what you could see and when, charging extra for some content vs other content, etc. Making ISPs more like cable companies doesn't seem like a good idea for the consumer. And it won't make the ads go away.