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Up until very recently Slack had spent essentially nothing on marketing. It spread because, in the words of pg, they built something people want.
by harryh 11y ago
Up until very recently Slack had spent essentially nothing on marketing. It spread because, in the words of pg, they built something people want.
- Hello71 11y agoalright, then replace "marketing" with "pretty pictures and rounded corners".
- harryh 11y agoThere have been plenty of very nice looking IRC clients over the years.
- tptacek 11y agoIsn't this roughly what people used to say about Apple?
- tedunangst 11y agos/used to//
- kbenson 11y agoHow recent is "very recently"? I've been hearing ads in the podcasts I listen to for something close to a year. Prior to that, slack was only something I had seen in HN titles, and even then I had never once clicked on one. I like slack, I think it's a great product. On finally watching their video and installing it, I immediately saw the draw, it's basically IRC with lots of usability enhancements and a lot of easy-to-configure bots available with a click or two. That said, it took me months or ads to finally take a look, but I did because the advertisements let me know that it was a possible solution for the problem I was dealing with. It may have spread because they built a good product, but I think it's equally important that they actually exposed a lot of people to information about it. Your great product will die if nobody ever sees how great it is.