These are all issues for the users, there are other problems with the current system: * some ad media companies scam their clients by publishing ads on sites w

These are all issues for the users, there are other problems with the current system: * some ad media companies scam their clients by publishing ads on sites where kickback payments are most attractive, rather than where the users are most suitable for the client * agencies who also design campaigns for their clients tend to use more obnoxious and more commonly blocked ad formats because they're more expensive for the client, hurting both client and publisher (more ad blockers, annoyed users) * I am also convinced that there's plenty of click fraud out there, but it's the only of these issues I don't know firsthand / as a fact