Yes. If you're going to be responsible for your content, be responsible for your content. Don't write up great evergreen long-form content and then auction off

Yes. If you're going to be responsible for your content, be responsible for your content. Don't write up great evergreen long-form content and then auction off key areas of your page to anybody with a credit-card and ad-network approval. Instead, curate products and services I might be interested in. Vouch for those the same way you vouch for the content. If you want to track everywhere I go, say so. (I doubt I'll patronize your site, but at least you'd be honest about it.) The problem isn't that all advertising is bad. The problem is that we visit websites expecting one entity to own and operate it. Instead we get hit by a thousand entities, each with its own privacy policies and agendas. That's unworkable from the consumer side.