"Where a year ago we served 375~400K pageviews per day, we now register just over 200K pageviews a day. That's right, nearly 50% of the readers are blocking ads

"Where a year ago we served 375~400K pageviews per day, we now register just over 200K pageviews a day. That's right, nearly 50% of the readers are blocking ads." I'm not saying ad blockers had no effect on their business, but I find it extremely hard to believe 50% of their visitors discovered and started using ad blockers in the past year.