> Advertisers just have to accept Advertisers will adapt. What you have to accept is more annoying advertising coupled with increasingly error-prone code in bo

> Advertisers just have to accept Advertisers will adapt. What you have to accept is more annoying advertising coupled with increasingly error-prone code in both ad-blockers and ad-blocker-blockers. The only one that wins is Moloch; everyone else is worse off. > What information one can get from someone's browsing history is awfully invasive. Is it? Advertisers don't get some kind of toast on their phones saying "Joe, 34 from Topeka with a toaster fetish, has just visited your site!" along with pictures of Joe and said toasters. That's a strawman that the anti-tracking people love to hint at, but it doesn't actually work that way. What actually happens is that advertisers target broad categories. They say, "show this ad to midwesterners who've visited sites about toasters", and that's what happens. There's no secret dossier just waiting to be sold to the highest bidder for purposes always left unspecified. Yes, centralized trackers do end up learning a portion of your browsing history. But you don't have to accept third-party cookies. You can run with an ad blocker. And you can just reset your cookie[1] state every so often. You can do any of these things. You'll just pay for your paranoia with a shittier web. [1] Yes, I know about non-cookie trackers. Advertisers stashing information where it's hard to clear are scum. It's up to web browsers to make it easy to flush all server-visible state.