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I would say, you don't have a traffic problem. But what you have is a metrics problem. Do you have any metrics associated with the flow of traffic. 1) Are yo

I would say, you don't have a traffic problem. But what you have is a metrics problem. Do you have any metrics associated with the flow of traffic. 1) Are you seeing what happens when you place banners on facebook? 2) What demos are clicking (if any) your banners. 3) Where are you losing people. Are you direct linking to your home page, or are you pairing a banner with a product page? 4) What is the title of the headline that you are using? 5) What is the copy of the product page that you are using after the FB advert? 6) Are you doing any sort of re-targeting? Do you make the checkout process easy or easier on revisits? 7) Are you capturing any data from people who are visiting? 8) Do you have any type of newsletter? 9) How do people know you have slashed prices, are you telling people why they should buy at your site? So many things I could go on. Put it this way, I have sold other peoples t-shirts on facebook as an affiliate. It's not terribly difficult, but the devil is in the analytics. 1) Images 2) Headline 3) Copy 4) Call To Action 5) Devices / Useragents 6) Geo-location 7) Retargeting 8) Opt-in 9) Funnels. All of these matter and if you get it done right, not only will you start making sales. You'll start to make a lot of sales! Good luck!

jnardiello 11y ago
These are all good suggestions/insights. Some of the things you mentioned we do, others we don't. I'll be spending the next few days trying to optimize our campaigns and define a clear demographic for the people we target. I haven't yet implemented retargeting as it requires quite some time and I need to understand how it works. We do use cookies to rebuild the checkout when a user returns on the website (at least something!) We tried building a newsletter, but we wasted a lot of time as people simply would not subscribe. We might want to try again but we will need to understand exactly what we can offer people and what would motivate them to give us their email address. In order to let people know we are reducing prices, we run campaigns with specific collections and landing pages (so that we can track at least what people is doing as soon as they arrive on the offers page), an example here: http://polghi.co.uk/collections/winter-is-here http://polghi.co.uk/collections/winter-is-here Tomorrow I will do a long list with some of the stuff you mentioned and will try to further optimize what we have, thanks a lot for your suggestions!
- threesixandnine 11y ago
  Before optimizing marketing please, please, please optimize shopping process. I don't want to click through three(four??) Cart pages. Also, I don't want to register with your shop. I just want to put my details in and order - all in one page....make sure it works great both on desktop and on mobile. You obviously run analytics on the shop. Check how many people ran away because of cumbersome order process. One more thing. What does "Save this information for faster checkout next time" mean? I don't get it. Will I be registered, will you put cookies in my browser....how does it work? Get rid of it I say.... Oh, and, photos are dull. Get some fire going in me when I am looking at your web site, product photos. You are both Italians, you say? You have it in you! Good luck!
sdnguyen90 11y ago
Most of that is a premature optimization IMO. First of all, are you sure you are targeting the right market? I've worked with fashion companies with similar price points as the OP. At that price, many people expect heavy branding or very good quality. Since you're looking for a quick win, you should put your focus on improving the product pages. Your selling point is the product's quality. You need to emphasize the product features on every page. You currently only have a few sentences on each one. Also, you have a great opportunity to tell a story with sourcing the product from artisans in Italy. I see too many people jumping into conversion rate optimization when they don't have their base marketing strategy figured out.
- jnardiello 11y ago
  > Since you're looking for a quick win, you should put your focus on improving the product pages. Your selling point is the product's quality. You need to emphasize the product features on every page. You currently only have a few sentences on each one. Also, you have a great opportunity to tell a story with sourcing the product from artisans in Italy. This is absolutely true. I honestly think that we should both try to find an "empathic" connection with our customers AND tell them the story behind each product describing the months of work we spent traveling the country to actually truly get the best, both in terms of raw materials and local hand-made production
- no1youknowz 11y ago
  > Most of that is a premature optimization IMO. Since when is analytics, premature optimisation?

jnardiello 11y ago

These are all good suggestions/insights. Some of the things you mentioned we do, others we don't. I'll be spending the next few days trying to optimize our campaigns and define a clear demographic for the people we target. I haven't yet implemented retargeting as it requires quite some time and I need to understand how it works. We do use cookies to rebuild the checkout when a user returns on the website (at least something!) We tried building a newsletter, but we wasted a lot of time as people simply would not subscribe. We might want to try again but we will need to understand exactly what we can offer people and what would motivate them to give us their email address. In order to let people know we are reducing prices, we run campaigns with specific collections and landing pages (so that we can track at least what people is doing as soon as they arrive on the offers page), an example here: http://polghi.co.uk/collections/winter-is-here http://polghi.co.uk/collections/winter-is-here Tomorrow I will do a long list with some of the stuff you mentioned and will try to further optimize what we have, thanks a lot for your suggestions!

threesixandnine 11y ago
Before optimizing marketing please, please, please optimize shopping process. I don't want to click through three(four??) Cart pages. Also, I don't want to register with your shop. I just want to put my details in and order - all in one page....make sure it works great both on desktop and on mobile. You obviously run analytics on the shop. Check how many people ran away because of cumbersome order process. One more thing. What does "Save this information for faster checkout next time" mean? I don't get it. Will I be registered, will you put cookies in my browser....how does it work? Get rid of it I say.... Oh, and, photos are dull. Get some fire going in me when I am looking at your web site, product photos. You are both Italians, you say? You have it in you! Good luck!

sdnguyen90 11y ago

Most of that is a premature optimization IMO. First of all, are you sure you are targeting the right market? I've worked with fashion companies with similar price points as the OP. At that price, many people expect heavy branding or very good quality. Since you're looking for a quick win, you should put your focus on improving the product pages. Your selling point is the product's quality. You need to emphasize the product features on every page. You currently only have a few sentences on each one. Also, you have a great opportunity to tell a story with sourcing the product from artisans in Italy. I see too many people jumping into conversion rate optimization when they don't have their base marketing strategy figured out.

jnardiello 11y ago
> Since you're looking for a quick win, you should put your focus on improving the product pages. Your selling point is the product's quality. You need to emphasize the product features on every page. You currently only have a few sentences on each one. Also, you have a great opportunity to tell a story with sourcing the product from artisans in Italy. This is absolutely true. I honestly think that we should both try to find an "empathic" connection with our customers AND tell them the story behind each product describing the months of work we spent traveling the country to actually truly get the best, both in terms of raw materials and local hand-made production
no1youknowz 11y ago
> Most of that is a premature optimization IMO. Since when is analytics, premature optimisation?