99% of the time, no, the mark will give them nothing, but it only takes 1% to make it viable. I do buy the reputation argument when applied on a larger scale,

99% of the time, no, the mark will give them nothing, but it only takes 1% to make it viable. I do buy the reputation argument when applied on a larger scale, though. I didn't realize that some of these operations were as large as other commenters have pointed out.