great advice, thanks. you're right: a 3y head start means they've made a lot of mistakes that we can learn from. slicing the self-employed market in many diff

great advice, thanks. you're right: a 3y head start means they've made a lot of mistakes that we can learn from. slicing the self-employed market in many different ways is exactly how i'm thinking about it, for the same reasons you mention: being broad and ranking highly for specific keyword combos. thanks again!