Another point is that in disrupting cheap performance shortboards, you're now in competition with the used market on craigslist. Surfers making a conscientious

Another point is that in disrupting cheap performance shortboards, you're now in competition with the used market on craigslist. Surfers making a conscientious effort to improve their performance -- bigger waves, steeper drops -- are going to break or otherwise 'use up' at least one board per good season. Given that, a lot of people would rather buy a used CI board that has had a small repair, or some minor dimpling, for $200-350, and then surf as hard as they can, and if it breaks it breaks. ... okay, that's just what I do. But Craigslist has made the used market a force to be reckoned with!