People do understand and use UTC. Google calendar is even smart enough to "translate" an event to your timezone. If I get an email with an event in a different

People do understand and use UTC. Google calendar is even smart enough to "translate" an event to your timezone. If I get an email with an event in a different timezone and put it on your Google Calendar it actually goes on your calendar in your local time zone. This screwed me up once when I moved to the other side of the world and forgot to update my timezone in Google.