"This kind of behavior by incumbent vendors leaves a lot of young digital health startups at risk of not being able to scale fast enough before their seed round

"This kind of behavior by incumbent vendors leaves a lot of young digital health startups at risk of not being able to scale fast enough before their seed rounds dry up." And the incumbent vendor would say ... "so what?" Why would they care that young startups can't gain traction? What's in it for them? Pretty much nothing, from what I can see.