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your statements don't conflict, it's just an interpretation of the term "very big." Lots of people are buying the softtops, but those people might not be the pe
by _-__--- 11y ago
your statements don't conflict, it's just an interpretation of the term "very big." Lots of people are buying the softtops, but those people might not be the people still investing in high-end hardtops (if that's the term). If sales of one item are increasing without a concurrent, statistically significant and apparently causal decrease in the sales of supposedly competing items, then it's not really disrupting a current market. It's just making it a lot bigger and getting most of the new volume. You could say that the market is almost tangential to the existing surf shop market.
- forgetsusername 11y ago>but those people might not be the people still investing in high-end hardtops (if that's the term). Without knowing the underlying numbers, sure. It's possible. But the bigger point is that these small surf shops that sell both mid-priced soft-top and expensive hard-top boards are no longer selling the soft-tops, because an equivalent board can be had for $99, exclusively from Costco. That has to put pressure on the industry, and the supply of higher end boards.