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No - but it might be a clever time to change the logo, make money off the back of the publicity and side step the litigation.
by ErrantX 17y ago
No - but it might be a clever time to change the logo, make money off the back of the publicity and side step the litigation.
- jacquesm 17y agoI'd milk it for what it's worth before doing that. The time to quit is when the cost starts to outweigh the benefits, in this case that time may not have arrived (yet).
- charliepark 17y agoThe brand is the entire point of the company. How many cheap knockoffs of North Face fleeces are there? Any competitive advantage he has is that his brand is poking fun at The North Face's brand. If he wants to stay in business, changing his brand to something vanilla is probably the worst thing he could do.
- ErrantX 17y agoAgreed. However Im sure a smart entrepeneur could come up with a logo that rides off the back of the "infamy"/publicity but doesn't leave him in court. I cant see that the smart approach is to let them litigate... the comparative size of the companies means it is incredibly risky.
- Goladus 17y agoExactly. If I'd been him, I'd have changed the logo to be more obviously a parody (maybe made it pink or something), and changed the font or something so that it's clearly distinguishable.