It's prudent to recognise that some clients are too inexperienced to understand what makes one business profitable and another a failure. A lot of the time, the

It's prudent to recognise that some clients are too inexperienced to understand what makes one business profitable and another a failure. A lot of the time, these clients will believe that the failure is all because of this or that -- some small factor -- when in reality their unique selling proposition is flawed or even nonexistent. They nit pick the small "problems" rather than notice the big ones.