He is a 19 year old college student; hence his downside risk is fairly limited. On the other hand, he's received global coverage and now has the potential to m

He is a 19 year old college student; hence his downside risk is fairly limited. On the other hand, he's received global coverage and now has the potential to make a substantial amount of cash. There's also the real possibility that negative publicity will force the North Face to back down.