3 ms·
I'm not sure that "when you've just received a huge amount of free publicity" constitutes a good time to quit.
by philk 17y ago
I'm not sure that "when you've just received a huge amount of free publicity" constitutes a good time to quit.
- mootothemax 17y agoWhen that free publicity carries continued lawyers fees, I'd beg to differ.
- philk 17y agoHe is a 19 year old college student; hence his downside risk is fairly limited. On the other hand, he's received global coverage and now has the potential to make a substantial amount of cash. There's also the real possibility that negative publicity will force the North Face to back down.
- ErrantX 17y agoNo - but it might be a clever time to change the logo, make money off the back of the publicity and side step the litigation.
- jacquesm 17y agoI'd milk it for what it's worth before doing that. The time to quit is when the cost starts to outweigh the benefits, in this case that time may not have arrived (yet).
- charliepark 17y agoThe brand is the entire point of the company. How many cheap knockoffs of North Face fleeces are there? Any competitive advantage he has is that his brand is poking fun at The North Face's brand. If he wants to stay in business, changing his brand to something vanilla is probably the worst thing he could do.
- ErrantX 17y agoAgreed. However Im sure a smart entrepeneur could come up with a logo that rides off the back of the "infamy"/publicity but doesn't leave him in court. I cant see that the smart approach is to let them litigate... the comparative size of the companies means it is incredibly risky.
- Goladus 17y agoExactly. If I'd been him, I'd have changed the logo to be more obviously a parody (maybe made it pink or something), and changed the font or something so that it's clearly distinguishable.