Claims actually need a legal basis? If only it were that simple... But seriously, you're absolutely right. It is not the content of the billboards that is at i

Claims actually need a legal basis? If only it were that simple... But seriously, you're absolutely right. It is not the content of the billboards that is at issue. It is the use of the virtual billboard that corresponds to an actual billboard that will almost certainly p-off some billboard owners. Remember, in most cases billboard owners are not the same as the billboard advertisers. It goes back to something that came up often in Second Life's heyday: If you create a virtual representation of a real-life property, does the real-life property owner have any claim on its use? I would argue absolutely not.