4 ms·

I'm fairly certain it's illegal to target ads based on a medical condition. That being said, I believe you're right as to why they require real names. It's als

• briandear 11y ago
  It isn't illegal to target based on a medical condition. I am not making any value judgement about it, just providing factual clarification. Unless HIPAA rules were violated, there's no problem. For example, at iCouch, if they were to take diagnostic information stored on their server by their practitioner and then send out emails to the patient based on the Protected Health Information, that would be illegal. But someone visiting a depression website and then targeting depression treatment ads based on that -- that would not be illegal. Don't would depend on where the information came from that was used to do the targeting. The targeting itself wouldn't be illegal, but the use of the data to do targeting could be illegal if that data were Protected Health Information covered by HIPAA or the Hi Tech Act. Of course, I am only speaking in a US context here..
  • marcusgarvey 11y ago
    In my case, I'm 99.9% sure the info was based on my offline purchase behavior at a CVS. I had a prescription filled for a very specific condition and, a few days later, was shown a Facebook ad for a related product. Not an ad that would be shown to a general population. I had not searched about the condition anywhere online in the recent past.