Perhaps, since Facebook is so terribly concerned with what we call ourselves, we should take it upon ourselves to be concerned with what Facebook denizens call

Perhaps, since Facebook is so terribly concerned with what we call ourselves, we should take it upon ourselves to be concerned with what Facebook denizens call themselves. I think I'll start inventing names for them. Henceforth, the industry titan formerly known as Mark Zuckerberg will be known has Howie Hughes II.