4 ms·
It is not 100% true that publishers can only be profitable using ad networks that degrade quality. Anecdotal evidence is myself who recently removed Adsense an
by stevesearer 11y ago
It is not 100% true that publishers can only be profitable using ad networks that degrade quality.
Anecdotal evidence is myself who recently removed Adsense and only direct sells ads. Positives of direct selling is that I get 100% of the sale and I have better control over the ads on my site (static image graphics, no popovers or interstitials). The former makes me happy, the latter improves the experience for my readers.
That said, I do use ad blockers from time-to-time myself because some sites have gotten so ridiculous they are absolutely unusable - I'm talking to you Epicurious and Bon Appetit!
- blantonl 11y agoYes, and you also have to manage a team (even if that is yourself) to monetize your ad traffic. There is no way to scale running your own internal ad network unless you have scores of folks to manage the marketing of your property, the managemnet of your ads, contracts, receipt of payment etc.