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I've a business that rely only on online advertising and directly lose revenue from ad blockers. Never felt irritated about that, it's just fair game. As a pub
by hartator 11y ago
I've a business that rely only on online advertising and directly lose revenue from ad blockers. Never felt irritated about that, it's just fair game.
As a publisher, if you want to be profitable, you have to load a bunch of crap from Google, Criteo and others. And, I feel the quality of the JS loaded are slowly degrading. That's shameful point. Advertising networks should buy the best JS talents and release top quality JS. Until then, people should use Ad blockers.
- wmeredith 11y agoI think you meant to say "lose" not "loose".
- stevesearer 11y agoIt is not 100% true that publishers can only be profitable using ad networks that degrade quality. Anecdotal evidence is myself who recently removed Adsense and only direct sells ads. Positives of direct selling is that I get 100% of the sale and I have better control over the ads on my site (static image graphics, no popovers or interstitials). The former makes me happy, the latter improves the experience for my readers. That said, I do use ad blockers from time-to-time myself because some sites have gotten so ridiculous they are absolutely unusable - I'm talking to you Epicurious and Bon Appetit!
- blantonl 11y agoYes, and you also have to manage a team (even if that is yourself) to monetize your ad traffic. There is no way to scale running your own internal ad network unless you have scores of folks to manage the marketing of your property, the managemnet of your ads, contracts, receipt of payment etc.