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Analytics are different from ads. When you're running analytics on your own site, you can trust your own logs. But when you are displaying adverts, the ad buyer
by joosters 11y ago
Analytics are different from ads. When you're running analytics on your own site, you can trust your own logs. But when you are displaying adverts, the ad buyers will likely want better proof that their ad was displayed 'n' times.
- frik 11y agoThey should crawl the website x-times a day (sample) to check if you ate displaying their ads. Or release a binary blob so that you can host their ads on your server (which reports back to their ad network once per hour)