35 year old overweight single women from the midwest who spend most of their time with their cats have no interest in Katie Couric. Yahoo needs to understand th

35 year old overweight single women from the midwest who spend most of their time with their cats have no interest in Katie Couric. Yahoo needs to understand their demographics and cater to them. They waste too much money and resources trying to be something they are not. I've always thought the best play for Yahoo would have been to swing right and become a "Fox News" of the internets. All of these tech/acquihires and throwing good money at Stanford/Google pedigree will not work. Yahoo does not have the culture, infrastructure or the talent to compete with Google/Facebook or become a Netflix. They are far behind on many fronts and instead of investing in areas that will be hard for them to compete, they should invest in areas that they are already successful (Fantasy sports, Yahoo Sports, Yahoo Finance). The millennials who have already decided Yahoo is not cool are not going to change their mind because of SNL episodes, community or Katie Couric. Mayer needs to understand this.