To support content providers for one... as opposed to just mooching. Now viewers have a choice... watch/listen to ads and get the content for free or pay a sma

To support content providers for one... as opposed to just mooching. Now viewers have a choice... watch/listen to ads and get the content for free or pay a small monthly fee and get your music and videos ad-free. If you object to seeing ads and were using an adblocker, you now have a legitimate way of compensating the creators for the content you are enjoying.