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My wife and I use Blue Apron and I am a big fan. I have to admit the packaging is extensive but at least they are trying to reduce the net waste [0]. A few oth
by twakefield 11y ago
My wife and I use Blue Apron and I am a big fan. I have to admit the packaging is extensive but at least they are trying to reduce the net waste [0].
A few other positives:
- You get the experience of making the dinner (chopping, cooking, mixing, etc.). It's a good entry point for novices.
- Many of the ingredients are somewhat exotic, so you wouldn't usually buy them in the grocery store. Or if you did you end up with a lot left over that you won't use again.
- $59 for six meals actually seems like a bargain to me. Maybe we were doing it wrong but when we used to go to the store for all our meals, we spent a lot more and ended up wasting a lot of it.
The downside is that you don't save that much time (other than the shopping trip). So I could see how Gobble is great for more time-constrained people.
In the end, I think all of these services are trying to own the space, starting with their own niches. Once they get enough traction they can land and expand to take over the other services' niches. This comes at a cost to them (poor unit economics initially), but we the consumers benefit...for now at least.
[0] https://support.blueapron.com/hc/en-us/articles/202510818-How-do-I-recycle-my-Blue-Apron-packaging- https://support.blueapron.com/hc/en-us/articles/202510818-Ho...