4 ms·
Color Psychology: Guide for Marketers
- deleted 11y ago[deleted]
- hamhamed 11y agoThis is a lot of info, would appreciate if someone can make a TL;DR gist of the good stuff
- soneca 11y agoFrom the own article: "I summarized all of my findings in the following table (you can click the image to enlarge it). Next time you need to choose a color, you can use the chart below to guide your decision." http://www.nickkolenda.com/wp-content/uploads/2015/10/full-color-table2.png http://www.nickkolenda.com/wp-content/uploads/2015/10/full-c...
- nikatwork 11y agoThis is fantastic. So many sites get the basics wrong. It drives me nuts to see eg food delivery aggregator sites that use a primarily blue color scheme. It's also worth noting that the color meanings described are Western and can be wildly different for Asian markets: http://www.illuminantpartners.com/2011/01/17/color/ http://www.illuminantpartners.com/2011/01/17/color/ I once ran a multicountry eCommerce network and the Chinese partner (alone out of 30+ other countries) insisted the site background for their portal be changed from white to black for cultural reasons.
- nkolenda 11y agoThanks for the kind words. And I hear ya about the cultural aspect. When I started writing the article, I planned to incorporate an in-depth look into the cultural differences. But it was way too overwhelming.
- i336_ 11y agoI rarely sign up for things; I threw a spare-spare email account at the page this time. This is the special URL I got back, data-URI-obfuscated so the plaintext doesn't get indexed (I don't want to be mean :P): data:text/plain;base64,aHR0cDovL3d3dy5uaWNra29sZW5kYS5jb20vdGhlLW1lbWJlcnMtYXJlYS8K (Keyboard shortcuts FTW: select+copy the above, CTRL+T, CTRL+V, click on webpage to focus, CTRL+A, CTRL+C, Alt+D, CTRL+V, Enter.) Treat it as incentive to subscribe, perhaps. ^^