It's a pretty standard line of products at most upscale grocery stores (Whole Foods, HEB's Central Market, etc.), with the advantage of fresh ingredients and pr

It's a pretty standard line of products at most upscale grocery stores (Whole Foods, HEB's Central Market, etc.), with the advantage of fresh ingredients and preparation. Though, to be fair, the Gobble menu looks pretty good. I'm not sure who actually falls into the target demo of "wants to cook gourmet meals but doesn't actually know how to buy produce or cook a meal," (I want to see those user interviews and persona decks!) but they're in the Bay Area if they're anywhere at all. I can't pretend to understand this sudden spate of high-valued Series As for companies that are just everyday small businesses with a lick of startup paint, but I suppose it's a case of too much money chasing too few opportunities -- or, at least, too much money unwilling to look outside the San Francisco to San Jose loop.