Maybe this is the Amazon effect on the management? I thought that they would spin off this Creative product in a new independent business venture so it won't c

Maybe this is the Amazon effect on the management? I thought that they would spin off this Creative product in a new independent business venture so it won't clash with the established Twitch brand name or dilute it due to conflicting dynamics at play but this is Amazon after all and we're used to expect the unexpected from them.