I don't blame you for blocking ads because a lot of them are really out of hand (intrusive and deceptive) but I believe your reasoning for having no obligation

I don't blame you for blocking ads because a lot of them are really out of hand (intrusive and deceptive) but I believe your reasoning for having no obligation to view ads is faulty. If everything is fair and square, I believe that you do indeed have an obligation to be served those ads when you're using the default medium that the content is served on (viewing the webpage). I won't get into technicalities of other methods of reading the content like downloading the content to a feed reader, or viewing TV on DVR without ads for that matter. You of course have the right to ignore the ads, but from the perspective of the content providers and advertisers, it's only fair that the ad gets DELIVERED to the reader. Because on the off chance that you might actually look at the ad, and on the off chance that you're actually interested in what you see and decide to buy ... that small chance for every reader is how the content provider stays in business.