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> Don't websites get paid for(most of?) the ads only when user clicks through? Depends on the inventory. CPM (cost per thousand impressions) and CPC (cost per
by ctrl_freak 11y ago
> Don't websites get paid for(most of?) the ads only when user clicks through?
Depends on the inventory. CPM (cost per thousand impressions) and CPC (cost per click) pricing models are both common in the online advertising industry, though CPM is more common with higher end publishers:
https://written.com/blog/51/cpm-cpc-cpa-pricing-online-media https://written.com/blog/51/cpm-cpc-cpa-pricing-online-media