I don't think his comment was "tone deaf" as much as it was trying to change the tone of the conversation. It looks to me as though Homejoy & Fly Maids have do

I don't think his comment was "tone deaf" as much as it was trying to change the tone of the conversation. It looks to me as though Homejoy & Fly Maids have done a terrible job of communicating this, but it seems legitimate to me. When companies get acquired, customers have always come along for the ride. In fact, that's often the main thing that companies get acquired for. Facebook could've built a Whatsapp clone, but the billions of dollars of value was the user base. In this case, it's a bit less usual since just the customer data has been acquired.