It's not an uncommon practice to A/B test your branding, even your brand name. The other wesbite could be targeting a different market, different geography, etc

It's not an uncommon practice to A/B test your branding, even your brand name. The other wesbite could be targeting a different market, different geography, etc. The point is we just don't know at this point and perhaps we should refrain from doxxing the innocent until proven guilty.