This article here says. It was customer retention problem. http://www.forbes.com/sites/ellenhuet/2015/07/23/what-really-killed-homejoy-it-couldnt-hold-onto-its

This article here says. It was customer retention problem. http://www.forbes.com/sites/ellenhuet/2015/07/23/what-really-killed-homejoy-it-couldnt-hold-onto-its-customers/ http://www.forbes.com/sites/ellenhuet/2015/07/23/what-really...