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Instead of "educating" marketers, Mailchimp should instead enforce double opt-in. I've marked ~80% of emails reaching my inbox from Mailchimp as spam because t
by Veratyr 11y ago
Instead of "educating" marketers, Mailchimp should instead enforce double opt-in.
I've marked ~80% of emails reaching my inbox from Mailchimp as spam because they were sent without my permission. Yet I haven't seen a double opt-in flow in forever and I doubt marketers are going to change their mind about it.
What would also work would be for Mailchimp to allow a __user__ to opt in to double consent. From then on, no Mailchimp customer can send emails to me unless I confirm their initial request.
- caminante 11y ago> I've marked ~80% of emails reaching my inbox from Mailchimp as spam because they were sent without my permission. I think the status quo has grown to tolerate unsolicited email and accept that their inbox isn't the same property as their physical mailbox. edit: Oh! Much like your physical mailbox, unless you host your own email, your inbox isn't your property either ;-).
- stevesearer 11y agoDouble opt-in is great. I actually recently got a complaint email from a reader complaining about how difficult it was to subscribe to my newsletter which I found to be hilarious. One of the reasons I use double opt-in is because it means that the subscribers have to really want to subscribe and not do it by mistake. That seems to help improve the open rate which can be used as a selling point against other newsletter in my field with a higher subscriber count, but low open rates.