> The author is on the right track, but he fails to form a serviceable thesis. Totally. His whole argument is essentially that the margin isn't high enough. It

> The author is on the right track, but he fails to form a serviceable thesis. Totally. His whole argument is essentially that the margin isn't high enough. It fails to acknowledge the truth that is highlighted all over this thread: most businesses are terrible it managing software development. It follows then that there is value in a trusted business specializing in managing software development to assist those businesses for whom it isn't a core competency.