The article is talking about working with dev studios & outsourcing large-ish projects. If you're a singular developer charging a flat hourly rate (I am too),

The article is talking about working with dev studios & outsourcing large-ish projects. If you're a singular developer charging a flat hourly rate (I am too), yes posting on the web will likely fulfill your needs. If you're a dev studio looking for your next $50,000 project, probably not.