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Wow. I have to think that once this goes live, the lawsuits will start flowing. My prediction is that some of the billboard companies will freak out and demand
by teilo 17y ago
Wow. I have to think that once this goes live, the lawsuits will start flowing.
My prediction is that some of the billboard companies will freak out and demand revenue sharing, claiming misappropriation of their advertising assets.
- natrius 17y agoI can't imagine any legal basis for such a claim. Then again, I never went to law school. If you're covering up the ad and any branding the billboard company has framing the ad, there's no intellectual property there to defend.
- teilo 17y agoClaims actually need a legal basis? If only it were that simple... But seriously, you're absolutely right. It is not the content of the billboards that is at issue. It is the use of the virtual billboard that corresponds to an actual billboard that will almost certainly p-off some billboard owners. Remember, in most cases billboard owners are not the same as the billboard advertisers. It goes back to something that came up often in Second Life's heyday: If you create a virtual representation of a real-life property, does the real-life property owner have any claim on its use? I would argue absolutely not.