It reminds me of printer sales or high-fee consumer credits.. they benefit from consumer myopia about the future. There's even a lot of literature about that:

It reminds me of printer sales or high-fee consumer credits.. they benefit from consumer myopia about the future. There's even a lot of literature about that: https://dash.harvard.edu/bitstream/handle/1/4554333/Laibson_ShroudedAttributes.pdf?sequence=2 https://dash.harvard.edu/bitstream/handle/1/4554333/Laibson_... In this case, I'm guessing many people that are not that well-off still buy macs but don't really realize the future repair costs..