> At least not Honda dealers. Used cars averaged around $1000 profit, but new cars were around $200. I went to the Honda dealer a month ago and test drove a ne

> At least not Honda dealers. Used cars averaged around $1000 profit, but new cars were around $200. I went to the Honda dealer a month ago and test drove a new CRV. The salesperson refused to even consider budging from the MSRP. He let me walk when I said I would only consider going lower (largely based on Truecar pricing). I looked at the details of the cost and there were endless dealer fees on there as well. The whole thing was Kafka-esque and insane to me. My wife and I walked away with nothing and the sales guy left me a VM on my phone every single day for a month afterwards hoping I had a change of heart. The car, while decent, is far from a luxury product and the idea that its so far in demand that they won't negotiate is laughable. The CRV comes at a slight premium of other cars in its class as well. Meanwhile, at other dealers I can negotiate literally thousands off the MSRP. I find it very hard to believe the Honda dealer is making merely $200 per sale. Considering the real estate they have and cost of running that operation, they would have to sell hundreds of cars a day to avoid bankrupcy. Oh and the trade-in cost for my car they offered was literally half its market value. Considering the value of my trade-in car and the terrible price offered, my estimate is that they were going to make about $5,000 off me if I agreed. Probably more, especially if I took their financing. Then we're looking at, 2 or 3x that? There's a reason cars aren't sold at flat prices like other goods. This game they've developed can be very profitable.