Well there is a few standard things we did at our startup. * BUILD SOMETHING PEOPLE WANT - it isn't so obvious what people want though. 1. Social Bookmarking

Well there is a few standard things we did at our startup. * BUILD SOMETHING PEOPLE WANT - it isn't so obvious what people want though. 1. Social Bookmarking - Reddit, Digg etc 2. Add any Feeds to RSS Directories 3. Keep a blog and update at least 3-4 times a week about your industry area. We created the first Blog Carnival focusing on Journalism. That made us friends in journalism community and we got some write ups. Interview people on your blog. 4. Network - there are countless events in which to attend here in London so there must be more in the valley. That being said, they may be crap. 5. Get mentioned in the Press or on Blogs (best way is to meet the people face to face first). Random emails seldom work. 6. Create Facebook Group, get your friends to join. After Google, Facebook is our number 1 referring site. Get your friends to add your site as one of their fav sites on their facebook profiles. We've got a lot of traffic from that. Create Facebook App? 7. Create a Podcast? But this is a bit of an effort, prob best focus on blogging. 8. SEO! work on it from day one!