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Because Tesla is starting from scratch and doesn't have an established dealership network to worry about disrupting. The PR angle and having full control over
by jpatokal 11y ago
Because Tesla is starting from scratch and doesn't have an established dealership network to worry about disrupting. The PR angle and having full control over the experience also helps (see also: Apple Store).
And like Apple -- on second thought, much more so than Apple -- they're a niche producer and can cover a good chunk of their potential customers with only a few stores. For example, here in Australia, they've got two (2) stores for a market of 20+ million, consisting of one each in Sydney and Melbourne, while (eg.) Toyota has 36 dealerships in Melbourne alone.