I was interested in this standard until I read the following: > These ads will still track users across the web, though. Cunningham notes that the IAB will alt

I was interested in this standard until I read the following: > These ads will still track users across the web, though. Cunningham notes that the IAB will alter its general industry standards so that ads appear “before, but never AFTER” someone makes a purchase (emphasis his). Just don't track users. Don't mine data about your readers. It's impersonal, it's ugly, and it's wrong. What I want on the web is for you to create the content you want to share, and I want you to pick the advertisements you think I'll like. I don't want you to delegate that responsibility to a tracking third-party. A few years ago I pulled all the analytics services out of my apps. All unnecessary server contact was removed (i.e., anything not initiated by the user). I was just emailed by a group wanting the "backend usage data" from one of my apps which has been very popular with kids; the group specifically wanted it for that reason. I was very proud to be able to tell them that the app makes no contact with any servers whatsoever.