Because they keep growing revenue. It's not that they want to not have profit, it's that they're wanting more to reinvest in the business than just have profit

Because they keep growing revenue. It's not that they want to not have profit, it's that they're wanting more to reinvest in the business than just have profit sitting around, or returning it to the shareholders. If it wasn't for that attitude, we wouldn't have AWS. We also wouldn't have the Kindle Fire Phone, so take that statement as you will.