I currently automatically assume that reviews online are fake. The thing about paid reviews is that I don't have a problem with them in principal. I would even

I currently automatically assume that reviews online are fake. The thing about paid reviews is that I don't have a problem with them in principal. I would even like to see "trusted" groups or even companies who are paid to give thorough reviews and post them to places like Amazon and Yelp so that you get something other than "sux" "cover didn't look right" or "food wasn't spicy" that is utterly unhelpful and throws off the score coming from people who actually give fair reviews to products. There would obviously be a conflict of interest for the people doing the reviews which is why I think it would make sense for companies to pay an intermediary who pays another firm to do the actual review. Companies that give reviews could earn "trusted" status through Amazon or Yelp (even though the are the mafia) etc.