With the ground Apple has taken and the product's life cycle, yes. It's natural to start grabbing more and more profit. That's what business is for. However, th

With the ground Apple has taken and the product's life cycle, yes. It's natural to start grabbing more and more profit. That's what business is for. However, the advance of operation excellence could also post a bigger challenge to the organization's product-oriented DNA. It would not be an easy task to keep both balanced. Most of the time, I found things went the operation route. Whether the past few products were big hit was less related here, it is the lower quality of the deliverables as a product that raises my concern.