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As a point of order, I didn't suggest that Apple wipe out anything. But, no, you're wrong, and the way you're wrong is doing an excellent job of demonstrating
by aetherson 11y ago
As a point of order, I didn't suggest that Apple wipe out anything.
But, no, you're wrong, and the way you're wrong is doing an excellent job of demonstrating the problems with profit share.
There's not an amount of "profit" out there. There is sort of an amount of "revenue" out there. But Apple takes in a small minority of the revenue associated with smart phones, as demonstrated by their market share, which is something on the general order of 14%. The fact that other vendors are inefficient at turning their revenue into profits is neither here nor there.
Of course, the actual analysis is far more complicated than that, since the market isn't in fact a static thing. If Apple turned say half of their unit profits into price reductions, it would have enormous, chaotic effects on the smartphone market. I don't have the ability to predict what the end result would be, and neither does anyone here. But profit share doesn't tell us that Apple has no opportunity, and in fact it is a metric crafted to draw attention from the fact that Apple has a low market share, which does a better (though certainly imperfect) job of showing the opportunity.