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Excellent points. To my mind, the biggest problem with corporate-speak (or legal-speak or academic-speak or political-speak for that matter) stems from the des
by grellas 17y ago
Excellent points.
To my mind, the biggest problem with corporate-speak (or legal-speak or academic-speak or political-speak for that matter) stems from the desire to sound self-important, which impulse tends to bloat the form of the expression and remove it from the sort of day-to-day tone in speech with which we are comfortable.
For good corporate communication, one can't normally go wrong using a professional tone coupled with language that is straight-forward, i.e., neither folksy nor pretentious. I don't know why so many people in this field get this wrong except that they are imbued with some sense that they have to come off as sounding self-important.