Apple is in general a premium brand, not a luxury brand. The Apple Watch Edition is their first foray into luxury brand territory, See: http://sethgodin.typepa

Apple is in general a premium brand, not a luxury brand. The Apple Watch Edition is their first foray into luxury brand territory, See: http://sethgodin.typepad.com/seths_blog/2009/05/luxury-vs-premium.html http://sethgodin.typepad.com/seths_blog/2009/05/luxury-vs-pr...