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Except that's exactly how their competitors think, yet their competitors haven't wiped out the market by lowering their prices. A large part of the success of
by supercoder 11y ago
Except that's exactly how their competitors think, yet their competitors haven't wiped out the market by lowering their prices.
A large part of the success of the iPhone is the 40% margin for many reasons.
- kuschku 11y agoWell, the market has been wiped out. The iPhone in Europe is down to 14% market share, from 17% 2 years ago.
- oldmanjay 11y agoMarket share is not really the number that matters to Apple, although it definitely seems to matter to people who want Apple to fail.
- culturestate 11y agoI don't think market share is the best metric for measuring iPhone success, or even necessarily one that Apple cares about (save for when it breaks in their favor). As with the Mac, they seem content to let their competitors fight over the high volume strata while staying in the upper tiers and banking the lion's share of the profits.
- onedev 11y agoAs abtinf pointed out, market share != profit share. What percentage of smartphone profits does the iPhone garner in Europe?
- kuschku 11y agoThat data, sadly, is not available anywhere – they don’t seem to disclose this. I only get results about SAMSUNG falling back in profits internationally, because in the US the premium market is focusing more on Apple. But no information about what the profits look like in Germany.